{"product_id":"wow-color-control-purple-toning-styling-foam-for-light-hair-6-8oz","title":"WOW Color Control Purple Toning + Styling Foam for Light Hair 6.8oz","description":"\u003cp\u003e\u003cspan\u003eEliminates yellow\/brassy tones in blonde, grey and highlighted hair. An easier, friendlier alternative to purple shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly rids hair of brassy tones; no mess; no crunch, no stiffness, no stickiness; soft volume.\u003c\/li\u003e\n\u003cli\u003eLavender-tinted foam neutralizes yellow and brassy tones instantly.\u003c\/li\u003e\n\u003cli\u003eNo-mess alternative to purple shampoo (use on wet or dry hair).\u003c\/li\u003e\n\u003cli\u003eNever sticky, stiff or crunchy for shiny, bouncy, supple results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eHighlighted Ingredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRosinate: Adds bounce, body and flexible texture.\u003c\/li\u003e\n\u003cli\u003eViolet (Purple) Tint: Neutralizes brassy yellow tones in blonde hair.\u003c\/li\u003e\n\u003cli\u003ePanthenol Provitamin B5: Restores shine, reduces breakage, adds moisture, and helps prevent damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col\u003e\n\u003cli\u003eUse after shampooing and conditioning.\u003c\/li\u003e\n\u003cli\u003eDo not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.\u003c\/li\u003e\n\u003cli\u003eShake can well, then invert to dispense foam into palm.\u003c\/li\u003e\n\u003cli\u003eApply directly to brassy areas or all over hair.\u003c\/li\u003e\n\u003cli\u003eLeave in and style as usual.\u003c\/li\u003e\n\u003cli\u003eTip: Also available in blue for brunette hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"CosmoProf","offers":[{"title":"Default Title","offer_id":49264530489587,"sku":"WOW85625","price":17.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7399\/3927\/files\/Screenshot2024-04-25at10.50.37AM.png?v=1781533707","url":"https:\/\/diyhairco.com\/products\/wow-color-control-purple-toning-styling-foam-for-light-hair-6-8oz","provider":"diy hair company","version":"1.0","type":"link"}