It is a must in a barber shop.

In different markets in different shapes, smells, sizes, preferences, ways of pouring, but it is a must.
Some barbers use it, some sell it. Some barbers only buy, some barbers refill from big bottle. Some barbers use eau de cologne, some barbers use after shave cologne, some barbers use now “barber cologne”, but they all use it.
What’s happening nowadays is that there is a shift to “barber cologne” – something more of a “eau de parfume” than “eau de cologne”… something in between. Smells better, costs more, but heavily demanded.