The release of our Suavecito Matte Pomade created a storm of interest, and with that came the voices asking for a matte pomade with a stronger hold. Suavecito Firme Clay Pomade is our answer.

Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. Clay is great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.

Directions: Start with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms - this step is especially important with this thick formula. Work into ends of hair first, then toward roots, distributing product throughout hair. Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look. You may also finish with a comb for a more polished style.

• Natural, matte finish - no shine
• Strong hold that lasts all day
• Washes out easily with most shampoos
• Signature Suavecito scent