Joico K-Pak Color Therapy Shampoo 33.8 oz

When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.

Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).

The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.

Directions:

Lather, rinse, repeat. Follow with Color Therapy conditioner.